“Revolutionaries get vilified, and then, once they get older, they just become cute…Think of Oscar Wilde. Once they’re not dangerous anymore, it’s okay to discuss them in serious ways.”
-Philosophy professor quoted in The Atlantic‘s “Management Secrets of the Grateful Dead.”
This is a thought provoking article that points out many areas in which the Grateful Dead were ahead of their time – not just in musical improvisation, but in business savvy, social networking, and customer value. My question is, with this permanent Dead archive at the University of California Santa Cruz, does this mean that Grateful Dead has jumped the shark (sold out), serious academic study has gone down the toilet, we are showing our true obsession with the exaltation of pop culture, or are the Dead really a valid subject to be researched by a wide variety of scholars (to the chagrin of many of their antiestablishment, hippie fans)?