Every Monday after the Super Bowl during my media studies days at Grove City, we would discuss the rhetoric and tactics of the Super Bowl ads. I thought I’d give my reflections on the Super Bowl.
-I was glad to see the Saints win – not because of Katrina or the fact that Mardi Gras will start nine days early, but because they were the underdogs and I like Drew Brees.
-I found the commercials grossly underwhelming, and can’t remember most of them. To be honest, I was fairly impressed with Hyundai’s well-made and classy ads (on sonatas and quality control).
-Bud Light and Budweiser ads were everywhere, which annoyed me. They weren’t even good. Other than the Lance Armstrong Michelob Ultra spot, I don’t remember any other beer ads?
-Conspicuously missing were any car insurance ads, especially GEICO. They usually produce some decently funny ads.
-The Tim Tebow ad was a major let-down and was not worth any of the hype from either side of the aisle (conservatives and liberals). I’m fairly convinced that it was a waste of money. How was spending $2.5 million on that ad an example of good stewardship (probably closer to $3 million after production costs)? I’m sure Focus on the Family could have used that money for much more effective antiabortion means elsewhere.
-Two themes seemed to dominate: underwear and bad husbands. The amount of ads featuring people in their underwear (mostly for humor purposes, Go Daddy excluded) was disappointing and awkward, considering we were watching with a very sharp four-year-old girl. The ads disparaging husbands and otherwise showing them as selfish, simple-minded, insensitive jerks (Dodge Charger and several others) were discouraging and unpalatable. Definitely reflects the culture in which we live.
-The best ads in my mind were the ones with Jim Nantz for some mobile TV product I don’t even remember.
All in all, this year’s Super Bowl served as a good reminder of why we don’t watch TV.